Chiara Boni
Clothes for the modern woman, with class and the Italian stamp
The Brand
Elegant, timeless, seasonless and comfort are key words in describing La Petite Robe Collection designed by Chiara Boni. The secret of her clothes began with very innovative, eco-friendly stretch fabrics developed by Chiara. Chiara Boni La Petite Robe is the first Italian women’s wear company to obtain the European certification PEF “Product Environmental Footprint”.
The Challenge
Donatella Salerno, Head of Communication and Digital Strategy at Chiara Boni
The steps to success
The Solution
The Results
+100%
Turnover Gross Credit Notes
The achievement of the percentage has been possible due to the 66% increase of items sold compared to the first half of 2020.
+90%
Customers Satisfied With The Overall Shopping Experience
Delivery procedure and email updating on the order status were considered as excellent service for Chiara's Boni European online shoppers.
+161%
Net Turnover In Credit Notes (Chiara Boni USA)
The brand expects to raise this percentage by expanding the stock availability in stores, so the online can get quantities from the boutiques and the boutiques can order from the online.